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The 1963 pamphlet was then accompanied by a series of public information films produced in 1964, called Civil Defence Information Bulletins. Civil defence personnel were summoned to House of Commons meetings in which they responded to all the points of criticism that were raised. The Estimates Committee were similarly bemused by the advice, calling for its withdrawal.

This document, of which 500,000 copies were made, garnered considerable public and government criticism when it was first released for its lack of explanations or conveyance of the reasoning behind the advice that was given. This evolved as the nature of warfare and geopolitics changed, with the pamphlets updated first into The Hydrogen Bomb in 1957, and later into Advising the Householder on Protection against Nuclear Attack in 1963. These advised the homeowner on what to do in the event of air attack. Protect and Survive had its origins in civil defence leaflets dating back to 1938, titled The Protection of Your Home Against Air Raids.

Due to its controversial subject, and the nature of its publication, the cultural impact of Protect and Survive was greater and longer-lasting than most public information campaigns.

The series had originally been intended for distribution only in the event of dire national emergency, but provoked such intense public interest that the pamphlet was published, in slightly amended form, in 1980. The campaign comprised a pamphlet, newspaper advertisements, radio broadcasts, and public information films. Produced by the British government between 19, it intended to advise the public on how to protect themselves during a nuclear attack.

Protect and Survive was a public information campaign on civil defence.

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Fallout shelter symbol spilled paint bucket cartoon